Proper Identity Management on Online Platforms
Human beings value the internet as a platform the world over. Many activities of human beings are being undertaken online in recent times. There are those who use it for advertisement. Building of brands is also happening online. The brand can be your own name that you want to sell to make money or for other reasons. For this to happen, your name must be attached to a profile.
Creating an identity for your name online is not difficult. It is however not an easy task to manage your online profile. This is because from most search engines, when your name is searched, everything about you is revealed. In some cases, you might not want some aspects of your life to be revealed when searched on a search engine. This creates a problem for many people. You want only some parts of your life revealed. How do you ensure that this happens?
Search engine optimization is important when it comes to online identity management. The advantage of using search engines is that you are in control of determining what appears. This can enable you to dictate what appears if your name is searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This is in relation to people searching for products that are offered by different competing companies.
The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. This gentleman happened to have a court case which caused serious legal litigations. Most aspects of his life were revealed and linked to the case that he was involved with. Even his images were attached to the court case as portrayed on online platforms. Now, if you search the name of the person, there is a problem. When searched, information about his court cases and outcomes is revealed predominantly. Part of the information are photographs of the person while in custody.
There is definitely an identity issue in Michael Bullard situation. Can Michael dictate what appears when his name is searched? Can he determine what aspects to appear and what not to appear? Well, there are solutions to people such as Mike Bullard Jr. This is through optimization of what appears online. Using optimization, you actually prioritize specific information to be viewed when your name is searched.
Due to the increased traffic on the internet, it is important for people to check what appears when their names are searched. After that, online identity management will come in handy in ensuring that what you want portrayed about yourself is what people see when they search your name. This enables you to establish a desirable profile online using your name and then be able to use the established brand name to achieve different ventures in your life.